Fast Moving Consumer Goods

Reduce risk and ensure reward with consumer behaviour insight.

Leverage our consumer insights platform to find out your target consumer’s needs and wants. Go to market with products that match and exceed those expectations.

Marketing & Brand

PR & Communications


Research & Innovation

Typical market research can take months to get anywhere

With Versus, you can understand, nurture, and monetise your audience in days and weeks


Talk to your target audience

Send surveys directly to our network of vetted respondents. Profile respondents by demographic data for optimal targeting.


Test and validate before taking action

Test new concepts, pricing, products, and services  with targeted respondents. Inform decisions about products with their responses.


Understand your audience’s behaviours

Tailor and adapt your product and marketing strategy based on changing buying habits and preferences per customer segment.

And so much more...

Get responses in record time

Responses come in real-time, start getting insight the day you launch a survey. Get a head start on your analysis.

Improve product conversion

Uncover the purchase funnel from brand awareness all the way to conversion and see how it compares to your competition.

Understand your market share

See your true competitors, learn what they are doing well. Identify improvement areas for your product to come in.

Test the market to reduce risk

Find issues with a new product or campaign before it goes live. Test with potential users for product value and purchasing interest.

Understand customer satisfaction

Get feedback directly from the people who matter. Measure your product’s value. Gauge opportunities for improvement.

Share reports with stakeholders

Print reports that document changes to your KPIs. Communicate your contribution to stake holders. Be the hero of your organization.

All this is possible with our products


On-demand surveys

Get market insights to drive business decisions. Query our thousands of vetted respondents around Africa.

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Social Listening

See mentions across online sources. Discover consumer sentiment towards your products, services, and marketing campaigns.

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On-demand consultation

Reach out to our dedicated team of consultants at any step of the process

Custom reports and insights

We connect the "what" and "why" together. Using different data-sets to bring you deeper insights.

Get advice on next steps

Our team will identify market opportunities and key improvement areas from your data.

Let’s help you win

Learn how Versus can help you win in the African market with a quick demo.

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