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Reports

Our reports help our customers make better decisions. Check out our unique information and insights on the African Market.

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Infrastructure in Africa: Strategic Investments, Country Perspectives & the Dangote Refinery Effect

Sat, Sep 12th, 2026

Africa’s infrastructure landscape is transforming rapidly, with the Dangote Refinery leading the way while unlocking new investment opportunities across other key markets in Africa including: Kenya, South Africa, Egypt & Ethiopia.

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Africa’s Inflation Pulse: Credit, Debt & the Cost of Survival

Wed, Jul 30th, 2025 11:03 AM WAT

In our tweflth Versus report series, we took a deep dive into how Inflation is shaping Africa’s future in complex and uneven ways. The findings aim to inform policymakers, fintech innovators, funders, and civil society organizations who are navigating the long shadow of inflation across Africa.

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Consumer 2023 Wrap-Up & Outlook Report

Wed, Apr 3rd, 2024 09:32 AM WAT

In our eleventh Versus report series, in collaboration with our friends at Imaginarium - we delve into a hypothesis driven intelligence report where we conclude with direct and honest feedback from our Versus scouts' respondents across Nigeria.

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Russia-Ukraine Conflict: Implications for Africa

Thurs, Jul 6th, 2023 11:40 AM WAT

In our tenth Versus report series, we delve into a targeted wrap-up of the impact of the war, and a peek at what could be the opportunities and areas to leverage on.

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Consumer Insights 2021 Wrap Up & 2022 Outlook Report

Fri, Jan 13th, 2022 10:00 AM WAT

We take a look back into key events in core industries in 2021 and what the year ahead would possibly hold for these industries and more as we continue to navigate through the COVID-era.

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Consumer Insights & Trends Report 2021

Fri, Feb 5, 2021 11:27 PM WAT

In the sixth entry of our Versus report series, we delve into a targeted outlook of what the year ahead would possibly hold for these industries following their recent activities since the pandemic.

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#EndSARS — Social Issues Report

Wed, Nov 18, 2020 1:22 PM WAT

In this report, we seek to make sense of young Nigerians’ protests to #EndSARS, as a subset of these issues. We consider what they reveal about the challenges of poor governance about the country, the place of social media in the potential to organize for change.

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User Perspectives on Nigeria's Twitter Ban

Fri, Jul 2, 2021 12:30 AM WAT

In this report, we’re fully utilizing our Versus Ask feature to get deeper into the
effects of the Twitter ban in Nigeria. We also put together consumer perspectives surrounding the ban.

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Music Industry Insights Report

Tue, Mar 16, 2021 9:30 AM WAT

We did a deep dive into the music industry’s growth potential via streaming. We also considered the trends in other forms of international collaboration within the industry.

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Part 2

COVID-19: Pulse Report 2

Sat, May 16, 2020, 6:00 AM WAT

A follow up to our COVID-19 Industry Pulse Report. Get an analysis on how the African consumer markets are reacting to the pandemic.

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COVID-19: Pulse Report on E-Commerce

Fri, Aug 21, 2020 3:25 PM WAT

In this report, we explore practices and attitudes around E-commerce in Nigeria and Kenya as they have shifted since the start of the coronavirus pandemic.

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